Snapchat is quickly becoming one of the most popular social media tools on the internet. It’s a huge hit with people from all walks of life, and is particularly popular with people from hard-to-reach demographics. If it’s used well, it can be a huge asset to any business.
With that said, even the best tools won’t work if they’re not a good fit for the job. You’ll have to take a close look at Snapchat and its features if you want to determine whether or not it will work for your business.
Below, you’ll find some of the reasons you might want to use Snapchat for your business. From there, you can determine whether or not Snapchat is a good fit for your needs.
1. Do You Frequently Launch New Products Or Features?
Snapchat is ideal for live events. It’s the perfect way to build up hype and allow customers to follow along as you unveil something special.
If you’re introducing an exciting new product or offering a much-wanted features, you can do more than an email. With Snapchat, you can turn any launch into a live event. Many of your followers will get caught up in the moment and make an unplanned purchase.
You can even use Snapchat to host special events or hold contests. For example, you could hold an event for the 5000th person to buy something from your store. People will watch along and excitedly make purchases as they wait to see who the big winner is. If you have the right kind of business, Snapchat can really help drive sales.
2. Are You Interested In Delivering Private Content To Your Customers?
If your business has some kind of premium customer base or subscription group, Snapchat can allow you to deliver special content right to them. Being able to receive unique content is a big selling point. If any customers are on the fence about subscribing or becoming a premium member, the chance to see exclusive content might push them over the edge.
3. Is Your Customer Base Young?
While you’ll find people of all ages on sites like Facebook, Twitter, and Instagram, people in certain agent groups tend to favor certain kinds of social media over others. Snapchat is incredibly popular with younger users, particularly those in their teens and early 20s.
If your customer base falls into that age group, utilizing Snapchat can give you a big edge over some of your competitors. Customers will be more engaged with your brand and a lot more interested in what you have to offer.
4. Do You Want To Increase Community Engagement?
If you’re having trouble getting your customers excited about your products or promotions, Snapchat may help you to take things to the next level. It’s the perfect place to invite people to share pictures, ask opinions, or tell stories.
Companies have used Snapchat for things like scavenger hunts, Q and A events, and more. If you’re willing to be creative, you’ll be able to get people involved with your brand and more excited about it than ever.
5. Do You Want To Let Your Customers See What Happens Behind The Scenes?
People have always loved it when they can get a peek at what goes on behind the curtain. Whether it’s seeing employees hard at work in the office or watching their packages get assembled before they step out the door, people are always interested in seeing what’s going on behind closed doors.
Snapchat is the perfect place to show off curated snapshots of your workplace. For example, you could show people an employee birthday party, or give them a tour of your office. Little things like this can really build brand loyalty, and can make people feel a lot more invested your business. If they care about you and your employees, they’ll want to buy from you.
6. Are You Interested In Partnering Up With Influencers?
A lot of people who are influential on social media, like bloggers and big-name Instagram users, are also active on Snapchat. If you start a Snapchat for your business, you’ll be in the perfect position to team up with them.
A partnership with an influencer can get you a lot more bang for your buck than advertisements can. While people no longer trust what they see in ads, they do trust their favorite social media stars. These people straddle the line between regular joe and celebrity in a way that can pay off big time for brands.
7. You’re Willing To Delegate
Even if you’re somewhat familiar with Snapchat, maintaining an active presence on it can be a challenge. However, if you’re willing to pass on some of those Snapchat duties to your other employees or interns, you can provide plenty of fresh content and empower your employees at the same time.
In some cases, you may even want to have someone from outside your company “take over” your Snapchat account. It’s common for companies to have influencers run their account for a few days. It can help the company gain a lot more followers, and can also keep your account from feeling overly corporate.
8. You’re Comfortable With Keeping Things Casual
On some social media sites, like Instagram, you need to carefully curate the perfect image. Every time someone new glances at one of your social media pages, they’ll be making a snap judgement about your brand. If you don’t choose your photos wisely, that impression could be a negative one.
The same isn’t true for Snapchat. The only people who will be able to see your snaps are the people who follow you, and the things you share on Snapchat can be as temporary as you want them to be. You can play it cool, relax, and just have fun.
However, this isn’t a style that will work for all businesses. Some companies aren’t comfortable keeping things that casual. They prefer the clean, curated feel of other social media accounts.
Spend some time following the Snapchat accounts of other businesses. Try to see if the style they use for their posts is one you’d be comfortable with.
9. You’re Able To Keep Things PG
Snapchat has the youngest userbase of any social media account. In a recent report, Snapchat said that its average users fell between the ages of 13 and 34. Some of its most avid users are as young as 8. Because of that, it’s not the place for adult humor or risque jokes. You’ll need to keep things casual, but you’ll also need to keep things PG.
If your business is more adult in nature, Snapchat may not be a good fit for your needs. You might be better served focusing your energies on a social media platform that has an older audience.
10. You Know How To Keep Things Brief
Snapchat isn’t the place for detailed summaries of your brand’s history. There’s a limit on how long videos can be, and although you can technically get around it by linking videos together, it’s always smarter to keep things short.
Before you start using Snapchat, try to think up some quick, fun ways you can promote your brand. See what other companies are doing, and try to apply their strategies to your brand. If you can’t figure out how to keep things short, you might be better off writing a blog post.
Snapchat isn’t a good fit for every business, but for some businesses, it can be an extremely useful tool. Take a closer look at Snapchat so you can figure out whether or not it’s right for you.