Whether you have a large or small business, the reliance on web traffic to increase sales and profits can’t be underestimated. Here, you’re forced to master SEO skills or hire a SEO specialist or company for the project.
Your site might look good on its own. However, if there aren’t any visitors converting into customers, there will definitely be a negative impact on the overall revenue. Well, here are some of the important qualities to look out for when you’re hiring the best SEO company.
1. Outstanding Experience
Remember, anybody can set up a company overnight and start calling themselves SEO experts. Of course, this doesn’t mean that they know exactly what they are doing. There are many intricate details that go into any SEO projects and someone with years of experience understands what needs to be done. Note that, different websites need different search engine optimization tactics in order to succeed.
Therefore, a SEO company with lots of experience should have handled various projects making yours a walk in the park. You might be fooled by a company that offers you a collective experience for the whole company rather than individual experience for every team member. Therefore, you should beware about this and choose the best company for the job.
2. Exceptional Understanding Of All Types Of SEO
As mentioned above, there are many intricate details involved in search engine optimization. However, everything can be categorized into the following categories. First, there is technical SEO which basically refers to the structure of a simple website which can be used to assess the ease or difficulty involved when search engines crawl and try indexing the content.
Secondly, there is on-page optimization which refers to the use of elements such as HTML tags and much more to attract more traffic to the website. Lastly, there is off-page optimization which involves external search engine optimization such as link-building to attract more traffic. Therefore, when you’re looking for a good SEO company, all the experts should have exceptional knowledge on every level of SEO.
3. Proven Track Record Of Success
It’s easy for a company to brag about SEO. As a matter of fact, there are numerous posts on the internet revealing various SEO tactics that can improve a website. However, all the bragging should be supported by evidence. Therefore, before hiring any SEO company, you should inquire about their portfolio. Here, you should be able to find previous websites that the company has worked on and assess whether it’s actually good or not.
4. Outstanding Website
There is a chance that a certain company might fake all the websites on the portfolio making it hard for you to prove whether it’s actually a good SEO company or not. Well, the best way to get the proof you need is to assess the company’s own website. If a particular company claims to be the best when it comes to SEO, then the first proof should be the website. That’s why you should choose a SEO company that ranks in the first or second page of search engine results.
5. Excellent Turnaround Time Without Compromise In Quality
Despite the fact that SEO involves lots of moving parts, an exceptional company should be able to have a fast turnaround time. However, beware of companies that perform the tasks too fast and provide poor quality. Before signing any contract, don’t forget to ask about the turnaround time. If it looks good enough for you, go ahead and hire the company.
In most cases, SEO services are ongoing for the lifetime of your website. Therefore, choose a company that doesn’t overcharge you for the services provided given that you will be paying a fee regularly to make sure that your website still ranks high in the search engine results. If you’re working on a budget, ask for a few quotes from several companies.
Make sure the quotes are completely broken down into the services offered against their prices to avoid any hidden costs. Compare all the quotes and look at the budget to choose the best company for your SEO project. You might be tempted to choose a cheap company simply because the price works for your current budget.
On the other hand, you might choose the most expensive company hoping that the quality will not be compromised. Well, if you want to make the best decision regarding the cost of services, you should choose a company that offers a reasonable price for the highest level of quality.
7. Exceptional Communication
In the entire duration of the SEO project, you might come across a few new ideas you might want to try out on your website. On the other hand, the company might want to introduce new ideas but it’s important to go through you first. Well, the importance of communication can’t be underestimated here.
The best SEO Company should have several lines of communication. That way, if they are not reachable through the phone or email, you can always contact them through social media and get the information you need. The customer support department should also be readily available to guarantee exceptional communication.
The Bottom Line:
Looking for a SEO company is not an easy job, especially with there being so many scam artists on the internet. However, if you follow the above tips to the letter, you should be able to find the best SEO company for your new project.