The ability to rank a website on the search engines today is not as hard as people make it out to be. In fact, due to certain advancements that have been made, particularly in the areas of social media, it is becoming much more commonplace for people to rank their main website, and pages targeting specific keywords, in just a matter of weeks.
It does depend upon the competitive nature of the keywords that your targeting, and the products that you are selling, when it comes to the ability to rank fast. Here are the top 7 SEO tips for ranking any website on page 1 of the search engine listings, even the number one position, using simple strategies.
Understanding What SEO Is
SEO is simply referential of optimizing your website so that it can be found and indexed by the search engines. Search engine optimization has been around for many years, but the techniques and strategies that are used have changed considerably over time.
A decade ago, a person could put up a website with 500 words of text, targeting virtually any keyword, and they would find their way to the first page of Google and other search engines quite easily. Today, due to the competitive nature of many keywords and others that understand how to effectively combat the algorithms for the search engines, multiple strategies must be implemented at the same time in order to get similar results. Now let’s look at these top 7 SEO tips.
Tip #1 – Improving Your Content
The first tip that you need to consider is the type of content that you have on your website. Google in particular has the ability to assess the content that you are posting based not only upon keywords that are used but the grammar of the sentences.
It can spot spun content very easily and therefore hiring writers to create unique and well-written content has become a huge industry. As long as you have the keywords that you want to rank for in the title, and the body of the article, along with related keywords that Google would expect to see, this will help with what is called on-site optimization.
SEO Tip #2 – Outbound Links To Authority Sites
Another on-site optimization strategy that must be used is the addition of outbound links to Authority sites, specifically websites that are ranking for keywords that you would like to also rank for online. An example of this would be linking to an authority site like Wikipedia for a keyword that you would like to rank for, something that will be recognized by the search engines as your attempt to provide good content.
SEO Tip #3 – Embedded Videos
By embedding videos that are related to the content that you are discussing, this is not only a great way to achieve top rankings, but also maintain them. It is also the simplest way for anyone to get a website indexed, a problem that many people have when they initially by a domain. You can find YouTube videos very easily, copy the embed code, and insert this into your main page and also your secondary pages. This will help you achieve rankings very quickly with this one strategy alone, but you also need to add images.
SEO Tip #4 – Using Related Images
Images are very important in regard to presenting the content that you a posted. There should always be a visual element with every page that you post. It should also have keywords in the HTML so that when the search engine spiders crawl your website, and they see images with the keyword that you would like to rank for, it gives context to the image itself. There is one final on-site optimization strategy that must be used to help improve your website rankings.
SEO Tip #5 – Interlinking Your Website Pages
One final step with on-site optimization is to interlink related webpages. If you have a large website, even if you have multiple categories, some of the topics discussed should be connected with links leading to each post. This will show that you are trying to provide as much relevant content as possible, even within your own website, for visitors that have found you on the web. Now that you have all of the on-site optimization strategies, let’s look at off-site optimization strategies, specifically the links that you need to build back to your website.
SEO Tip #6 – Building Links
Link building is a very difficult process, not so much that it is hard to get links, but you need to do it in the right way. If you build hundreds or thousands of links pointing to your website over the course of a few days, this will look unnatural, alerting the search engine algorithms that you are doing something to artificially influence their algorithm and therefore they will penalize you, affecting your ability to rank high. If you do hire a company, you need to use one that will build the links very slowly, over many different IP addresses and they should use a wide variety of hyperlinked text. Once this process is started, it needs to continue so you can not only achieve top rankings but maintain your positions once you are on page 1.
SEO Tip #7 – Social Media Links
One final strategy to use which is probably the most effective one used today is linking from social media websites. Google and other search engines place a high value on links that come back from Facebook and Twitter, and therefore you need to have pages on each of the social media sites with links pointing back to your website.
Again, you need to do this gradually, but even one or two links can mean the difference between ranking on page 3 or page 1. It can also help boost you to the top of the search engine listings for the highly coveted number one position, something that is very easy to do in a short period of time when targeting low competition keywords.
Using these top 7 SEO tips for ranking in the search engines, you should now understand what you need to do to get this done. If you don’t have the time, you can always find a search engine optimization company that will be willing to do all of this for you, saving you the time necessary to achieve higher rankings on the web.