Email marketing has become one of the most important tools for marketing and promoting a website or product. With email marketing, you get directly to people who may be interested in what you are offering. There are many marketers who have made a lot of money by maximizing the use of email marketing.
Email marketing will usually cost you less, and is more efficient than other marketing methods. The challenge you will encounter is getting your visitors to give up their email addresses. Many people usually don’t give out their emails to anybody, unless they see a benefit. Below are some of the tips that will go a long way to help you with your email marketing campaign. Below are 8 Email marketing tips.
Make it easy to subscribe
You have to make it easy for people to subscribe to your mailing list. The sign-up link should not only be on your page, but also your social media bio and posts. You never know where your next subscriber is, you have to try different places. A guest’s blog is a good way to grow your mailing list because you will get access to new visitors. If a person reading loves what he reads, then there is a good chance he/she want to know more
Tell subscribers what to expect
Make sure your subscribers know what to expect from you and how often. This ensures that they know what to expect and will open the email. Giving them the information up front will enable them to decide if they want to be on the mailing list or not. There is nothing worse than having a subscriber unsubscribe from your mailing list because he/she did not know what you were going to send. Itís better to have less subscribers who are okay with what you are sending, than having many who will see your emails as a nuisance.
Send a welcome Email
This is very important because you will be reminding them that they are on your mailing list and reassure them that you will send them valuable information or content. You can give them a special offer or exclusive content as a thank you for their loyalty. You can also use the email to tell them what they will be getting. The welcome email should be sent immediately after the sign up because the subscriber still remembers your blog or website.
Make it scan-able
Your subscribers, usually get a lot of emails, break the content into short paragraphs that includes subheadings and images to guide the reader through the email and makes it easy for them to scan. You can add a teaser at the top of the email or newsletters to tell the subscriber what’s in store. If you are sending a long article, consider inserting read more link so that they can continue where they left when they have they have time. You should ensure that the subject is to the point.
Send people content they want
It is important to send out emails that will be relevant to the subscriber. Make sure you group your subscribers according to their interests. For example, a nonprofit organization can have three different groups of subscribers, volunteers, donors, and board of directors. This process is known as segmentation. If your store is having a sale, you can decide to send out emails to people around a certain ZIP code, because subscribers in other parts of the world don’t need to know. There are many different metrics that you can use to group the subscribers.
Keep a publishing calendar
If you go for several months without sending anything, then subscribers can easily forget about you and this can make them delete your next email or even worse mark it as spam. Make sure you have a good plan that will help you send the email at the right time and intervals. There are many tools that can help you do this easily.
Think about mobile
If the email does not properly display on a mobile phone, then consider doing something about it. The content should be mobile friendly. If a reader opens an email and it is not properly optimized, they will not be able to get the email the way you intended them to get. Many people will usually close or delete emails that have not been optimized for mobile. There are many templates that you can use to ensure that the email can be easily read on mobile devices.
Know your spam rules
There are many innocent people who usually send out spam because they did not know anything better. You are allowed to send out emails to people who have subscribed to your mailing list. If you collected email addresses for an event invitation to lunch giveaway, then you have no permission to send out emails, unless you made it clear at the SignUp. Makes sure you have an unsubscribe option in every email. Ensure you remind them how they got to your mailing list.
Make it shareable
Send content that your subscribers would want to share, and make it easy for them to share. The best way is putting a link that shares the content on social media platforms. This means some of their friends will be able to read and hopefully subscribe to your mailing list.
The above 8 Email Marketing Tips will go a long way in helping you with your campaign. The 8 email marketing tips can be used by anybody.